Astute BI gives you incredible internal insight, and benchmarking gives you an external view of where you fit in the whole industry picture. Our benchmarking data, previously known as the CDOL database, has been accumulated over more than 10 years and includes data from a variety of platforms and systems. It’s the most current, comprehensive and accurate database available.

Benchmarking provides a number of benefits, including:

• a reality check on venue performance – by comparing performance to other venues
• context – compare your venue’s trends with the rest of your region and industry
• clear performance targets using KPIs from top 25% of venues as business goals
• the ability to quickly identify strengths and weaknesses.

Rather than simply comparing the average profit, turnover or other selected metric across all venues, we divide the results into three tiers – top 25%, middle 50% and low 25% – it’s a more useful way to measure and compare your performance. An average is also provided to show the midpoint for all venues.

• Low 25%: The average of the bottom 25% of venues for a selected region and period
• Mid 50%: The average of the middle venues (not in top 25% or low 25%) for a selected region and period
• Top 25%: The average of the top 25% of venues for the selected region and period
• Average: The average of the venues for a selected region and period

Knowing exactly where your venue is positioned, whether it is in the top 25%, mid 50% or low 25%, puts your venue’s performance in context, and through analysis of a range of other metrics, highlights areas for improvement.

You can apply a range of filters to different metrics so you can drill down further to get more specific comparisons. For example, you can filter by venue type, region, or EGM range. Delve deeper than the high-level revenue numbers to explore labour costs, overheads, AEMP (advertising, entertainment, marketing and promotion) and other costs to see your revenue in context.